Mobile Marketing The Message Revolution
Released2002
FormatPaperback
PublisherKogan Page Publishers
ISBN 9780749437985Add to my libraryThe status follows the book, not the edition.
Synopsis
Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.
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