Nir Eyal is an Israeli-born American author, lecturer, and investor. He wrote Hooked: How to Build Habit-Forming Products (2014), Indistractable: How to Control Your Attention and Choose Your Life (2019) and Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results (2026), the latter of which debuted on the New York Times bestseller list upon publication.
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Nir Eyal is an Israeli-born American author, lecturer, and investor. He wrote Hooked: How to Build Habit-Forming Products (2014), Indistractable: How to Control Your Attention and Choose Your Life (2019) and Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results (2026), the latter of which debuted on the New York Times bestseller list upon publication.
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